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African Pride Black Castor Miracle Hold & Cover Edges – Black – 2.25 oz - Elevate Styles
African Pride Black Castor Miracle Hold & Cover Edges – Black – 2.25 oz £6.00
This edge control delivers sleek, lasting hold while covering grays and thinning areas with rich black color. Infused with black castor oil and designed for growth protection, it provides a smooth, polished look without flakes or greasiness. Covers grays and fills in thinning edges with natural-looking black tint Long-lasting hold for smooth, controlled edges No flakes, non-greasy finish for clean styling Enriched with black castor oil for strength and growth protection Perfect for touch-ups between color treatments Size: 2.25 oz / 64 g
African Pride Moisture Miracle Aloe & Coconut Water Hydrate & Cleanse Shampoo – 12oz - Elevate Styles
African Pride Moisture Miracle Aloe & Coconut Water Hydrate & Cleanse Shampoo – 12oz £7.00
Hydrating Cleanser – Gently cleanses hair while restoring vital moisture Aloe & Coconut Water – Nourishes curls and coils for softness and shine Curl-Friendly Formula – Helps hydrate and define natural textures without stripping Sulfate-Free & Color Safe – Gentle on natural and chemically-treated hair Healthy Hair Care – Free from parabens, mineral oil, sulfates, and petrolatum Size – 12 fl oz (354ml) bottle, perfect for regular use
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African Pride Moisture Miracle Aloe & Coconut Water Hydrate & Restore Conditioner 12 Fl. Oz. (354 mL) African Pride Moisture Miracle Aloe & Coconut Water Hydrate & Restore Conditioner 12 Fl. Oz. (354 mL)
African Pride Moisture Miracle Aloe & Coconut Water Hydrate & Restore Conditioner 12 Fl. Oz. (354 mL) £7.00
African Pride Moisture Miracle Aloe & Coconut Water Hydrate & Restore Conditioner is a salon-grade, high-performance topical conditioning treatment engineered explicitly to deeply replenish vital moisture, soothe the hair shaft, and restore natural curl patterns. Formulated under an advanced texture-focused hydration standard, this weightless formula leverages a nutrient-rich botanical blend to enhance natural slip and minimize styling friction. It coats delicate strands on contact to combat dryness, leaving natural coils and curls looking exceptionally uniform, properly balanced, and beautifully refreshed over time. High-performance structural moisture-replenishing and fiber-softening hair conditioner custom-calibrated to deliver immediate cuticle restoration and easy detangling. Features the classic stacked geometric "AFRICAN PRIDE®" corporate branding rendered inside an elegant multi-toned maroon crest badge asset. Showcases a clear sans-serif collection identity sequence defining its moisture-focused line: "Moisture Miracle". Highlights its primary active natural ingredients using prominent green typography: "Aloe & Coconut Water". Carries an explicit action-oriented care promise directly above the category classification header: "Hydrate & Restore". Defines its specific cosmetic category application in large, bold bronze-colored serif typography: "Conditioner". Details its multi-action performance-driven targets via a centralized lower text block: "Helps to restore & replenish moisture to natural coils & curls". Guarantees a gentle, color-conscious care framework via an explicit formulation baseline callout: "Sulfate Free • Color Safe". Includes multilingual product categorization descriptors centered near the lower margin: "Acondicionador • Après-shampoing". Guarantees a clean, chemical-conscious conditioning experience via a bold green circular stamp asset near the base: "NO PARABENS • MINERAL OIL • SULFATES • PETROLATUM". Decorated with realistic graphic illustrations along the borders showcasing fresh aloe vera leaves and a cracked coconut shell. Housed inside a sleek, clean white cylindrical bottle container wrapped in an elegant white canvas with gold filigree borders. Topped with an ergonomic, matching metallic gold professional cylinder cap closure engineered to control product distribution and preserve formula integrity. Provides a standard 354 mL / 12 fl. oz. US product fluid volume configuration, offering a highly practical capacity layout for recurring curly and coily hair care routines.
African Pride Moisture Miracle Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream 12 oz. - Elevate Styles African Pride Moisture Miracle Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream 12 oz. - Elevate Styles
African Pride Moisture Miracle Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream 12 oz. £8.00
African Pride Moisture Miracle Shea Butter & Flaxseed Oil Moisturize & Define Curling Cream is a professional-grade, high-performance styling treatment engineered to deeply hydrate and precisely shape natural coils and curls. Formulated with a rich, nutrient-dense blend of pure Shea Butter and Flaxseed Oil, this advanced curling cream penetrates deeply into the hair shaft to infuse moisture and enhance natural curl patterns. It delivers long-lasting definition, eliminates stubborn frizz, and locks in a healthy shine without leaving heavy residue or crunch, leaving individual strands exceptionally soft, manageable, and full of bouncy life. • High-performance styling cream engineered to deeply moisturize, define, and shape natural coils and curls • Infused with pure Shea Butter to deliver intensive moisture and deeply condition dry, thirsty hair structures • Synergized with Flaxseed Oil to provide a light, flexible hold, enhance curl definition, and minimize frizz • Specially formulated to shape and stretch tight textures while adding a vibrant, healthy-looking shine • Delivers a concentrated wave of hydration to protect hair fibers from dryness and everyday styling stress • Smooths down the hair cuticle layer to improve manageability and create superior slip for effortless styling • Provides a lightweight, touchably soft finish without adding sticky buildup, greasiness, or heavy weight • Ideal for defining twist-outs, braid-outs, finger coils, and routine wash-and-go maintenance lifestyles • Free of harsh parabens, mineral oil, petrolatum, and sulfates to ensure safe, gentle care for delicate textures • 12 oz. (340 g) convenient jar design provides an abundant, long-lasting supply for professional or daily home care routines
African Pride Olive Miracle Anti-Breakage Formula Deep Conditioner 12 oz. - Elevate Styles
African Pride Olive Miracle Anti-Breakage Formula Deep Conditioner 12 oz. £7.00
African Pride Olive Miracle Anti-Breakage Formula Deep Conditioner is a professional-grade, high-performance therapeutic treatment engineered to intensively repair, strengthen, and rejuvenate dry, damaged hair structures. Formulated with an advanced, nutrient-dense blend of extra virgin Olive Oil and purifying Tea Tree Oil, this deep conditioning treatment penetrates the core of the hair shaft to restore vital moisture balance and target weakness. It actively smooths rough cuticles, melts away stubborn tangles, and builds a resilient shield against structural damage, leaving your hair looking exceptionally sleek, full of healthy body, and brilliantly shiny. • High-performance deep conditioning therapy engineered to reconstruct weak fibers and target hair breakage • Infused with extra virgin Olive Oil to lock in deep, long-lasting moisture and condition brittle hair structures • Enriched with natural Tea Tree Oil to help protect, purify, and refresh the overall hair and scalp environment • Advanced salon-quality treatment formulated to significantly strengthen fragile strands from root to tip • Provides exceptional high-slip detangling properties to effortlessly eliminate tough knots and styling friction • Actively smooths the cuticle layer to block out external humidity and minimize routine combing breakage • Restores natural elasticity, softness, and fluid movement to dry, over-processed, or coarse hair types • Delivers a brilliant, healthy-looking surface shine without leaving behind heavy, sticky, or greasy buildup • Safe and highly effective for use on natural, relaxed, chemically treated, or color-treated hair textures • 12 oz. (340 g) convenient jar design provides an abundant, long-lasting supply for professional home care maintenance routines
African Pride Olive Miracle Conditioning No-Lye Relaxer - Regular - Elevate Styles
African Pride Olive Miracle Conditioning No-Lye Relaxer - Regular £8.00
Experience smooth, straight, and nourished hair with African Pride Olive Miracle Conditioning No-Lye Relaxer. This anti-breakage formula is enriched with African Shea Butter, Olive Oil, and Herbal Oil Extracts to deeply condition, protect, and strengthen your hair while providing a silky-smooth, long-lasting straight look. Designed for relaxed, healthy-looking hair, this one-time application kit is perfect for managing frizz, enhancing shine, and reducing breakage. No-lye formula for gentle straightening Enriched with Olive Oil, Shea Butter & Herbal Extracts Reduces breakage while deeply conditioning Provides long-lasting smoothness and shine Regular strength for normal hair types One complete application kit
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African Pride Olive Miracle Curls & Coils Texturizer – 1 Application - Elevate Styles
African Pride Olive Miracle Curls & Coils Texturizer – 1 Application £7.00
Soften, stretch, and define your natural curl pattern with African Pride Olive Miracle Curls & Coils Texturizer. Infused with olive oil, African shea butter, and herbal oil extracts, this deep conditioning formula gently loosens curls while enhancing manageability and shine. Softens and stretches natural curls Enriched with olive oil, shea butter & herbal extracts Adds moisture, shine & definition Ideal for natural curls and coils Gentle, deep-conditioning formula 1 complete application kit
African Pride Olive Miracle No-Lye Relaxer Super - Complete Touch-Up - Elevate Styles
African Pride Olive Miracle No-Lye Relaxer Super - Complete Touch-Up £4.00
Transform your hair with African Pride Olive Miracle No-Lye Relaxer Super, a deep-conditioning relaxer formulated to deliver smooth, silky, and manageable strands. Infused with olive oil and tea tree oil, this unique formula deeply nourishes while straightening, reducing dryness and breakage for healthier-looking hair. The rich blend of natural ingredients moisturizes, strengthens, and protects your hair throughout the relaxing process, leaving it soft, shiny, and full of body. Perfect for touch-ups and full applications, this no-lye relaxer system provides long-lasting straightness while minimizing scalp irritation. Whether you want sleek, bone-straight hair or a softer, more relaxed look, this formula ensures frizz-free, salon-quality results with every use. Key Benefits:✔ Infused with olive oil & tea tree oil for deep hydration and nourishment✔ Helps protect against breakage, dryness, and scalp irritation✔ Leaves hair silky, smooth, and full of shine✔ Perfect for touch-ups and maintaining relaxed hair✔ No-lye formula for gentle yet effective straightening Achieve beautifully sleek, healthy hair with the power of African Pride’s Olive Miracle No-Lye Relaxer Super!
African Pride “Feel It” Formula Strengthening Leave-In Cream – 12 oz - Elevate Styles
African Pride “Feel It” Formula Strengthening Leave-In Cream – 12 oz £9.00
Strengthen and deeply hydrate your hair with African Pride’s “Feel It” Formula Leave-In Cream, infused with peppermint, rosemary, and sage. This rich, nourishing formula delivers intense moisture to dry, damaged strands while helping to restore softness, manageability, and overall hair health. Peppermint, rosemary & sage promote scalp and hair health Strengthens and restores moisture to weak, brittle hair Great for natural, relaxed, or transitioning textures No rinse needed – apply and style as desired Size: 12 oz (340 g)
African Pride “Feel It” Formula Strengthening Pre-Wash Detangler – 12 oz - Elevate Styles
African Pride “Feel It” Formula Strengthening Pre-Wash Detangler – 12 oz £9.00
Nourish and protect your hair before washing with African Pride’s Strengthening Pre-Wash Detangler. Infused with peppermint, rosemary, and sage, this rich formula helps condition, strengthen, and gently detangle to minimize breakage and prep your hair for a healthy wash day routine. Peppermint, rosemary & sage blend revitalizes the scalp Softens and detangles for easier wash-day management Helps reduce shedding and breakage Ideal for natural, textured, or transitioning hair Size: 12 oz (340 g)
Africare 100 Percent Cocoa Butter Stick 1 oz - Elevate Styles
Africare 100 Percent Cocoa Butter Stick 1 oz £3.00
A pure cocoa butter stick ideal for hydrating and protecting dry skin and lips Made with African cocoa butter for deep moisture Perfect for dry skin and lips needing daily hydration Soothes and smooths rough areas and stretch marks Portable stick format for easy application anytime Naturally rich in antioxidants and skin-softening benefits
Africare 100% Cocoa Butter Lip Balm Stick 1 oz
Africare 100% Cocoa Butter Lip Balm Stick 1 oz £3.00
Keep lips soft, smooth, and deeply moisturized with Africare 100% Cocoa Butter Lip Balm. Made with African Cocoa Butter, this nourishing balm helps soothe dry, chapped lips while providing long-lasting moisture and protection against everyday dryness. Its convenient twist-up stick design makes it easy to carry in your purse, pocket, or travel bag for hydration whenever you need it. The rich cocoa butter formula glides on smoothly, leaving lips feeling soft, healthy, and conditioned. Benefits: Made with African Cocoa Butter Helps moisturize and protect dry, chapped lips Leaves lips soft, smooth, and conditioned Convenient twist-up stick for easy application Great for daily lip care Portable and travel-friendly How to Use:Apply directly to lips as often as needed, especially during dry or cold weather conditions. Size: 1 oz (28 g)
Africas Best Super Gro Hair and Scalp Conditioner 5.25 oz - Elevate Styles
Africas Best Super Gro Hair and Scalp Conditioner 5.25 oz £4.00
Restore moisture and strengthen your hair with this deep penetrating hair and scalp conditioner. Formulated with coconut oil and ginseng this treatment helps eliminate dryness and breakage while promoting healthier looking hair. Ideal for everyday use this rich formula nourishes the scalp and leaves hair soft manageable and shiny. Key Features Deep Penetrating Formula Helps restore moisture to dry hair and scalp Reduces Breakage Strengthens hair to prevent damage Coconut Oil Infused Adds hydration and natural shine Ginseng Enriched Supports healthy hair growth appearance Scalp Conditioning Care Helps relieve dryness and flaking Soft Manageable Finish Leaves hair smooth and easy to style How To Use Apply a small amount to scalp and hair Massage gently into scalp Style as desired Use daily or as needed for best results
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Africa’s Best Argan Growth Oil – 4 oz - Elevate Styles
Africa’s Best Argan Growth Oil – 4 oz £4.00
Nourish and strengthen your hair with Africa’s Best Argan Growth Oil. This nutrient-rich formula helps prevent dryness, breakage, and shedding while promoting healthy hair growth. Infused with Argan Oil – Deeply conditions and revitalizes dry, damaged hair Strengthening Treatment – Supports stronger, healthier hair from root to tip Prevents Dryness & Shedding – Locks in moisture for lasting hydration Lightweight & Non-Greasy – Ideal for daily use or scalp massages Great for All Hair Types – Perfect for natural, relaxed, braided, or weaved styles
Alberto VO5 2-in-1 Shampoo & Conditioner 15oz - Elevate Styles Alberto VO5 2-in-1 Shampoo & Conditioner 15oz - Elevate Styles
Alberto VO5 2-in-1 Shampoo & Conditioner 15oz £2.00
Alberto VO5 2-in-1 Shampoo & Conditioner is a professional-grade, time-saving structural formula engineered to thoroughly cleanse the scalp ecosystem and condition individual hair fibers in a single step. Infused with strengthening soy milk protein, this multi-action treatment targets dry, damaged, or weathered hair sections directly at the root zone. It establishes a weightless, protective moisture blanket over compromised cuticles, transforming parched, brittle, or limp tresses into a touchably soft, beautifully balanced, and high-gloss style. Advanced 2-in-1 dual-action matrix streamlines your shower routine by delivering high-clarifying scalp purification and essential fiber hydration simultaneously Enriched with Soy Milk to supply structural amino acids and vital proteins that help rebuild weathered hair structures, smoothing down rough cuticles to resist future styling damage Signature 5 Vitamins & Oils blend (Vitamins E, H, C, B5, B3 + natural oils) deeply nourishes every strand from root to tip, working systematically to improve overall flexibility and internal resilience Paraben-Free & Silicone-Free conscious formulation ensures a perfectly clean, weightless finish that completely prevents heavy product accumulation, greasy films, or limp styling results Moisturizes dry, damaged hair precisely where it is needed most, actively balancing the hair's natural hydration core while stripping away dulling oils and residue Bonus Size 15 FL OZ (443 mL) squeeze bottle features a convenient, flip-top design and sleek contours, allowing for clean, seamless product distribution across fine, wavy, curly, or coily hair patterns

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