{"product_id":"loreal-excellence-hicolor-browns-permanent-haircolor-h1-coolest-brown","title":"L'Oréal Excellence HiColor Browns Permanent Haircolor – H1 Coolest Brown","description":"\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel enable-luminous-fast-follows enable-updated-hr-color stronger tutor-markdown-rendering\" id=\"model-response-message-contentr_de13b385bd134f34\" aria-busy=\"false\" aria-live=\"polite\" dir=\"ltr\"\u003e\n\u003cp data-path-to-node=\"1\"\u003eAchieve the ultimate icy, ash-toned transformation with \u003cb data-path-to-node=\"1\" data-index-in-node=\"56\"\u003eL'Oréal Excellence HiColor Browns\u003c\/b\u003e in \u003cb data-path-to-node=\"1\" data-index-in-node=\"93\"\u003eH1 Coolest Brown\u003c\/b\u003e. Specifically formulated to lift naturally dark hair while neutralizing all warm undertones, this permanent hair color delivers a rich, smoky, and ultra-cool brown in just one step—completely bypassing the need for pre-lightening or harsh bleach.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eIf you are looking to banish stubborn orange and red tones to achieve a clean, sophisticated, cool-toned brown, this professional-grade formula is your perfect match.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"4\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul data-path-to-node=\"5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cb data-path-to-node=\"5,0,0\" data-index-in-node=\"0\"\u003eEngineered for Dark Hair Only:\u003c\/b\u003e Skip the multi-step bleaching process! This advanced formula lifts naturally dark hair and deposits deep, icy pigments simultaneously.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"0\"\u003eAnti-Breakage Protection:\u003c\/b\u003e Fortified with L'Oréal's patented \u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"60\"\u003eCeramide R® Complex\u003c\/b\u003e to help protect, strengthen, and nourish your hair fibers, ensuring your strands stay soft and healthy-looking.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cb data-path-to-node=\"5,2,0\" data-index-in-node=\"0\"\u003eMaximum Brass Control:\u003c\/b\u003e Specifically developed with ultra-cool, ash undertones to completely counteract unwanted warmth during the lifting process.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cb data-path-to-node=\"5,3,0\" data-index-in-node=\"0\"\u003eVibrant, Fade-Resistant Color:\u003c\/b\u003e A permanent formulation that provides exceptional, long-lasting color payoff and holds its rich, cool tone wash after wash.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eBrand:\u003c\/b\u003e L'Oréal Technique\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eProduct Line:\u003c\/b\u003e Excellence® HiColor® Browns\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eShade:\u003c\/b\u003e H1 Coolest Brown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eType:\u003c\/b\u003e Permanent Haircolor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,4,0\"\u003e\u003cb data-path-to-node=\"8,4,0\" data-index-in-node=\"0\"\u003eSize:\u003c\/b\u003e 1.74 oz \/ 49.29 g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"10\"\u003eHow to Use\u003c\/h3\u003e\n\u003cblockquote data-path-to-node=\"11\"\u003e\n\u003cp data-path-to-node=\"11,0\"\u003e\u003cb data-path-to-node=\"11,0\" data-index-in-node=\"0\"\u003ePro Tip:\u003c\/b\u003e For optimal lift and color accuracy, mix this hair color with the recommended developer (sold separately) according to the instructions. Always perform a skin allergy test 48 hours before application!\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003col start=\"1\" data-path-to-node=\"12\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,0,0\"\u003e\u003cb data-path-to-node=\"12,0,0\" data-index-in-node=\"0\"\u003eMix:\u003c\/b\u003e In a non-metallic bowl or applicator bottle, thoroughly blend the HiColor cream with Oreor 20 or 30 Volume Developer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,1,0\"\u003e\u003cb data-path-to-node=\"12,1,0\" data-index-in-node=\"0\"\u003eApply:\u003c\/b\u003e Section dry, unwashed hair and apply the mixture evenly from roots to ends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,2,0\"\u003e\u003cb data-path-to-node=\"12,2,0\" data-index-in-node=\"0\"\u003eProcess:\u003c\/b\u003e Let the color develop according to the package instructions (typically 30 minutes).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,3,0\"\u003e\u003cb data-path-to-node=\"12,3,0\" data-index-in-node=\"0\"\u003eRinse \u0026amp; Style:\u003c\/b\u003e Rinse thoroughly until the water runs clear, shampoo, and style to reveal your gorgeous, brass-free coolest brown!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e","brand":"ANNS BEAUTY SUPPLY","offers":[{"title":"Default Title","offer_id":49924346282227,"sku":null,"price":7.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/9387\/0835\/files\/SBS-500262.jpg?v=1784140351","url":"https:\/\/www.elevatestyles.com\/de-ch\/products\/loreal-excellence-hicolor-browns-permanent-haircolor-h1-coolest-brown","provider":"Elevate Styles","version":"1.0","type":"link"}